Social Media
Managing social media media accounts from creating, curating, and scheduling content, to monitoring and delivering ads on a regular basis is one of my favorite things to do. It's now a vital way for brands to reach their audiences whether their selling products online, creating a community, or trying to reach local customers. From a spot on hashtag game, specially themed and curated content, and regular engagement with followers here is a run down of how I make that happen.
Nuflours Gluten Free Bakery
a local gluten free bakery in Seattle, WA specializing in gluten free pastries, breads, and cakes. Focus on engaging with the local gluten free community, featuring products, using Seattle specific hashtags to drive local awareness. Promotions include holiday products, a 1K follower giveaway, and a Galentine's Day event.
The most growth in followers and engagement was seen through Instgram. This was done with daily posts of products and promotions, regularly engaging with gluten free and foodie pages, and using a specific set of hashtags.
Driving Engagmenet
Giveaways
The first giveaway done via Instagram after reaching 1000 followers. Done as a way to give away product to say thank you to the community, but also drive awareness by allowing people to tag multiple friends in the comments below for multiple entries in the drawing.
disclaimer added as required by Instagram for giveaways. Post was in no way boosted as this was done before such features were integrated on Instagram.
Holiday Promotions
With speciality holiday products coming out regularly it was vital to update the website and social media accounts with up to date menu information. From spooky cupcakes for halloween, Thanksgiving pies, gingerbread houses, Valentine's cakes and cookies, to April Fools day burger cupcakes.
Awareness was promoted by regular updates and Facebook boosts and ads that linked directly to the website where a special order could be made for pick up.
Hashtags
#seattlefood #eatlocal #glutenfree #glutenfreeseattle #theeatguide #seattlefoodie #buzzfeast #eeeeeats #cleaneating #eater #feedfeed #foodbeast #foodgram #yahoofood #huffposttaste #foodbassador #foodporn #nomnom #myfab5 #theeatguide #seattleeats #lovefood #goodeats #vscofood #glutenfreelife #igers_seattle #seattlehappyhour #veganseattle
Earth Day Promotion 2016
Cone & Steiner
Your Neighborhood Market in Seattle's Pioneer Square and Capitol Hill Neighborhoods. Established in 1914 and Re-established in 2015, Cone & Steiner brought the general goods store back to Seattle. Featuring a selection of local goods as well as grocery, mercantile, charcuterie, beer, wine, flowers, and espresso. Social Media focus is on featuring products, demos, beer & wine tastings, as well as the community.
InterConnection & Connectall.org
A Seattle based Nonprofit organization that offers low-cost internet service and affordable refurbished computers to qualified low-income individuals and families as well as other nonprofit organizations. With deals that seemed to good to be to true authenticity became the priority. That went hand in hand with establishing trust with potential donors, individuals and companies that would donate their used computers for charitable reuse.
This low-cost internet service was available exclusively to qualifying low-income individuals and families. Because of the low price and the request for personal and financial information this promotion appeared to good to be true to a number of potential customers. By responding to customers questions and comments on Facebook on a daily basis the internet program sales began to snowball into a program that does good across the country and helps support the organizations efforts to continue to make computers accessible to underserved communities.
At InterConnection it wasn’t about product photography or new great deals. It was about community and ensuring that people understood we were there to do good. My time there was spent managing multiple weekly email campaigns, running campaigns for our brick and mortar store, online stores, and to secure potential donors but mostly it was spent engaging with customers on Facebook.
Vegetablepuns.com
My side hustle and pet project two years in the making. Launching in October 2018…
